On the TV show called “The Bear,” there’s a middle, aged, divorced character doesn’t get to see his daughter as much as he wants, and doesn’t feel like he has a purpose… Then one day he sees a sign on the wall in the restaurant that he is begrudgingly interning at that says “Every Second Counts,” and for this man, who is wasting away in feelings of inadequacy and in the beliefs that he had lost all of his chances to do something with himself despite the burning potential that he feels inside, that motto, that mantra, that code of living saves him.

The majority of people on this planet are not living their highest personal potential. They are not living their most authentic selves, and that is such a sad waste. The way civilization has set up our societies, institutions, and economies is not looking for us to be aware, and conscious, and in alignment with our highest selves, and our highest potentials. There are pre-made slots made for a certain amount of each of us and we are told to pick a slot and compete to get in. These slots may provide stability, and even wealth, but do they provide happiness, and purpose, and fulfillment? It doesn’t seem so.

This means that IF we would like to have a different experience for our lives, we have to be extraordinarily conscious, and aware, and resilient, and willing to do whatever it takes to find our true place in the universe. It starts with questions… With us questioning our priorities, our passions, our behaviors, and our goals. Next comes the planning. You can’t stop at clarity, because clarity is the beginning of action. It may serve as the motivation, but to take smart and efficient action, you need a plan. You need concrete steps towards achieving your goals… And that is where coaching comes in.